Privacy Policy

This Privacy Policy describes how SMARTLIXE (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from smartlixe.com (the “Site”), or otherwise communicate with us (collectively, the “Services”). For the purposes of this Policy, “you” and “your” refer to the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected in accordance with this Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with this Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. The revised version will be posted on the Site with an updated “Last Updated” date, and we will take any additional actions required by applicable law.

Collection and Use of Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as described below. The information we collect and how we use it depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect to:

Communicate with you
Provide and improve the Services
Comply with legal obligations
Enforce applicable terms of service
Protect or defend the Services, our rights, and the rights of our users or third parties

Personal Information We Collect

1. Information You Provide Directly

When you submit information through our Services, it may include:

Basic contact details: name, address, phone number, email
Order information: billing address, shipping address, payment confirmation, email, phone number
Account information: username, password, security questions
Shopping information: items viewed, added to your cart, or saved to your wishlist
Customer support information: messages you send to us through our Services

Some features of the Services require you to provide certain information directly. You may choose not to provide this information, but doing so may limit your ability to use certain features.

2. Information Collected Through Cookies

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. This may include:

Device and browser information
Network connection details and IP address
Interactions with the Site and your account

3. Information Obtained from Third Parties

We may also receive information from third parties, including:

Service providers supporting our Site and Services (such as Shopify)
Payment processors handling your transactions
Email tracking or advertising technologies such as pixels

All information obtained from third parties is treated in accordance with this Privacy Policy. We do not guarantee the accuracy of such information and are not responsible for the privacy practices of third parties.

How We Use Your Personal Information

We use your personal information to:

Provide our products and services: processing orders, managing accounts, shipping, returns, and customer reviews
Marketing and advertising: sending promotional communications via email, SMS, or mail, and displaying personalized advertisements
Security and fraud prevention: detecting and preventing illegal or fraudulent activities
Communication: providing customer support and improving our Services

Cookies

Like many websites, we use cookies to improve the functionality of the Site and Services, remember your preferences, perform analytics, and optimize the user experience. You can manage or disable cookies through your browser settings, but doing so may affect certain features of the Services.

Disclosure of Personal Information

We may disclose your personal information to:

Vendors or service providers acting on behalf of SMARTLIXE
Business and marketing partners to provide services or advertising
Affiliates or companies within our group for legitimate business purposes
Legal authorities or in connection with business transactions such as mergers, acquisitions, or bankruptcy

User-Generated Content

Any content you publish (such as reviews or comments) may be publicly accessible. We cannot guarantee the privacy of such information and are not responsible for how it may be used by others.

Third-Party Websites and Links

The Site may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those websites.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from them. If a child has provided personal information to us, please contact us to request its deletion.

Data Security and Retention

No security system is perfect. We retain your personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have the right to:

Access and review your personal information
Request correction or deletion of your data
Request data portability
Restrict processing or withdraw consent
Manage communication preferences and unsubscribe from marketing messages

We do not discriminate against users who exercise these rights and may request identity verification before responding to your request.

Complaints

If you have concerns about how your personal information is handled, please contact us. Depending on your jurisdiction, you may also have the right to lodge a complaint with your local data protection authority.

International Users

Your information may be transferred to, stored, and processed in countries outside your own, including the United States. Where required, we rely on recognized transfer mechanisms (such as the European Commission’s Standard Contractual Clauses) to ensure an adequate level of data protection.

Contact

For any questions or complaints regarding this Privacy Policy, you may contact us at:

Email: contact@smartlixe.com

Address:

SMARTLIXE LTD
275 New North Road
Islington Suite 1067
London, N1 7AA
United Kingdom